Agentic AI-Powered Retention, Activation & Upselling
Business Challenge
Media companies faced growing pressure to retain and monetize subscribers amid intense competition and changing consumer behavior.
- High subscriber churn driven by content fatigue and increasing competition.
- Low activation rates among newly acquired and dormant users.
- Generic outbound campaigns leading to poor engagement and conversions.
- Limited visibility into customer intent, content preferences, and renewal likelihood.
- Rising Sales agents spending excessive time on low-potential prospects.costs and declining sales productivity
Solution Offered
AI-Led Retention Intelligence
- Predict subscribers at risk of churn.
- Recommend personalized retention offers.
- Optimize renewal campaigns based on engagement patterns.
- Increase customer lifetime value.
Smart Activation Campaigns
- Identify inactive and dormant subscribers.
- Launch AI-driven personalized outreach journeys.
- Deliver customized messages and call scripts.
- Improve onboarding and content adoption.
Next-Best-Offer Recommendations
- Recommend packs, sports bundles, OTT upgrades, and family plans.
- Optimize offers dynamically based on customer behavior.
- Increase cross-sell and upsell opportunities.
- Maximize average revenue per user (ARPU).
AI-Led Retention Intelligence
- Real-time coaching and objection handling support.
- Personalized conversation guides and compliance assistance.
- Analyze voice, chat, and digital interactions.
- Detect buying signals, sentiment, and renewal intent.
Business Outcomes
Retention
- 35% reduction in subscriber churn
- 40% improvement in renewal campaign effectiveness
- Higher customer lifetime value
- Improved subscriber loyalty
Activation
- 28% increase in subscriber activation
- Faster onboarding and content adoption
- Higher engagement across premium content categories
- Improved customer engagement
Upselling
- 2.2× increase in upsell conversions
- 30% increase in average revenue per user (ARPU)
- Improved cross-sell success for premium bundles
- Higher monetization opportunities
Operational Excellence
- 25% reduction in telesales operating costs
- 45% improvement in agent productivity
- Reduced handling and follow-up times
- Increased efficiency across sales operations
Outcome
By leveraging Agentic AI, the media company transformed subscriber retention, activation, and upselling processes, enabling higher revenue, lower churn, and more productive sales operations.